Lianqiang Shelves Deepens Its Footprint in the Middle East, Winning Millions of Orders at the Dubai Exhibition

At the Dubai Shelf Exhibition, which concluded on June 12th, Jiangsu Lianqiang Shelf Technology Co., Ltd. secured a supply contract worth $15 million, becoming the event's biggest winner. This marks another breakthrough for Lianqiang Shelf in the Middle East, following its entry into the Saudi Arabian market in 2024.

Targeted at the Middle East's high temperature and high humidity, Lianqiang Shelf has developed corrosion-resistant steel-wood composite shelving. This shelving utilizes a 1.2mm cold-rolled steel base and a food-grade waterproof membrane. This product has passed a 480-hour salt spray test and is guaranteed to remain rust-free for five years in extreme environments. A Dubai supermarket chain, which signed the contract, will use this shelving to renovate the fresh produce sections of 20 of its stores. The custom-designed shelving features Arabic-patterned wooden shelves and gold metal brackets, perfectly matching the aesthetic of the local retail landscape.

"It took us eight years to go from simple OEM to customized solutions," said Li Dajun. Synnex racking has gradually built a strong international reputation by participating in overseas exhibitions, and its products are now available in 12 countries and regions. To quickly respond to market demand in the Middle East, the company plans to establish a regional service center in Dubai, providing after-sales support within 48 hours.

Data shows that in the first half of 2025, Synnex's overseas sales increased by 67% year-on-year, with customized products accounting for 73%, demonstrating the effectiveness of its strategy of "driving market expansion through technological innovation."

June 14, 2025